What is the difference between SEO and Google Ads (PPC) marketing?

Understanding the Contrasts: SEO vs. Google Ads (PPC) Marketing Introduction: In the digital marketing realm, two crucial strategies often come into play: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, particularly through platforms like Google Ads. While both aim to increase visibility and drive traffic to your website, they operate on distinct principles. Let’s delve […]

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